I just received an email from a perspective customer or downline memberop in my personal email account. He had opted in to an online marketing opportunity that I promote. He was curious about making money online, as we all are. His email went something like this: "Do you think your opportunity is really the answer? Just Curious."
First of all, before I comment or respond to this email, let me put myself in the position of the perspective downline member. The thoughts I consider include the following: I wonder what is going through his mind? What is he looking for? Is he trying to find a way to make a full-time or part-time income from home? Has he been unsuccessful thus far in his attempts? What service can I offer him to change his outlook? Can I change his outlook or even his financial future? Does he have any experience online or is he new to online marketing?
These are all questions I ask when someone approaches or inquires about me becoming their sponsor. You see, a sponsor is much more than a recruiter. I am not involved in recruiting per se. I am involved in sponsoring. What’s the difference you ask?
Sponsor vs Recruiter
In my opinion, a recruiter is someone that attracts inquiries into online marketing opportunities via various online methods such as enticing ads offering to make so much money, offering pie in the sky get rich quick programs or schemes, offering retire in 30 day programs, etc. You get the picture. Now don’t get me wrong here. These advertisements may allow you to achieve exactly what they entail. However, in my experience, the odds of that happening are slim and none.
A sponsor on the other hand, has a responsibility. A responsibility for the success of the newcomer. A responsibility to provide all he or she can in order for that person to achieve whatever it is they seek. When you as a sponsor, accept this responsibility, you separate yourself from those seeking to recruit.
In my opinion, there are 4 key elements to success in your home based business. The 4 elements are discussed below.
1. Is your business simple to understand?
There is nothing more frustrating than trying to figure out how a particular online business operates? What’s more frustrating is trying to figure out how you are going to make money with a business you don’t even understand. My advice is to take the advice of billionaire investor Warren Buffet. He says, and I paraphrase, "If I can’t understand it, I’m not investing in it." Make sure you understand the business before getting involved.
2. Is your business easy to duplicate?
What’s the point of internet or network marketing if newcomers can’t duplicate the business? Exactly. None. Follow the McDonald’s motto of "One on every corner that anyone can run" and your business will prosper.
3. Does your business have a simple marketing system?
The rule of thumb in any online business is the same as any offline or brick-n-mortar business. KISS. Keep it simple stupid. A simple marketing system should include one with easy to use lead capture pages, autoresponders, sales pages, and products.
4. Does you business have a simple product?
By now, you should be starting to see a pattern here for a successful online marketing business. That’s right. The simpler the better. Make sure your product is simple, cost effective, easy to use, duplicatable, and helps others.
To answer the email above to the question, "Is your business opportunity the answer?", I would respond by saying this: "Any online marketing opportunity can provide you the vehicle to get you where you want to go. It’s up to you to take it for a drive".
If your business contains the four elements above, then get behind the wheel and take action. The answer lies with "YOU".